Client: Fresh 92.7 in collaboration with The Pier and St. Francis Winery 

Project: Wedding Giveaway Campaign

Role: Graphic Designer & Digital Content Creator

Tools Used: Adobe Suite (Photoshop, Illustrator)

Overview:
I was tasked with designing and executing a digital marketing campaign for a wedding giveaway collaboration between the radio station I worked for, The Pier (Glenelg), and St. Francis Winery. The campaign aimed to engage the audience by offering a chance to win a dream wedding at these picturesque venues.

Deliverables:

Instagram Post: I created a visually appealing post that highlighted the wedding arch, set against the beautiful backdrops of The Pier and St. Francis Winery. The post was designed to attract attention and encourage participation in the giveaway.

Instagram Story Page: To complement the post, I designed an engaging story sequence that featured a countdown to the giveaway announcement, highlighting key details and imagery from both venues. This was crafted to build anticipation and drive engagement.

Website Tile: I also designed a website tile for the radio station's homepage, featuring the wedding arch alongside the images of both venues. The tile served as a clickable link, directing users to the contest entry page.

Results:
The campaign successfully increased engagement across the radio station's social media platforms, with a significant boost in website traffic and contest entries. The collaboration with The Pier and St. Francis Winery was well-received, and the visual content played a key role in capturing the audience's interest.

This project showcases my ability to create cohesive and visually compelling content across multiple digital platforms, effectively promoting collaborative campaigns.