case studies

Research Insights

  • I participated in market research with the guidance of my course supervisor, alongside my teammates from AcademyXi.

  • I contributed in discovery, synthesis, and brainstorming sessions to determine the following traits.

    Age Group

    Primary: Individuals aged 22 to 38
    Secondary: Individuals aged 18 to 22 and 38 to 55

    Psychographic Profile:

  • Individuals seeking relaxation and stress relief.

  • Those who value experiences over material possessions.

  • Travellers who like personalised travel experiences.

    Demographic Characteristics:

  • Young professionals

  • Both singles and couples

    Behavioural Traits:

  • Travellers who prioritise quality services and accommodations.

  • Those who plan and book vacations in advance.

  • Customers who are likely to engage with online travel content and reviews.

Cast Away Travel

Branding & Website Design for a travel agency

“Cast away travel” is embarking on an ambitious project to revolutionise the way travellers experience the world with a focus on innovation, customer-centricity, and sustainable tourism practices, this project aims to elevate Cast Away Travel's position as a leading authority in the travel industry.

 Cast Away Travel is in search of a comprehensive branding package to establish a strong and resonant visual identity that appeals to their target audience. The primary focus is on creating a captivating logo, developing brand guidelines, and a website.

Role: Graphic Designer

Duration: 12 weeks (January-March 2024)

Tools: Figma, Adobe Illustrator

Logo Design

Theme: Reflect the essence of relaxation, excitement, and personalised travel experiences


Style: Modern, clean, and versatile



Colour Palette: Vibrant tones such as blues and yellows



Logo Usage: Specify clear guidelines on logo placement, variations, and sizing


We’ve gone through various iterations to decide on final candidates for our logo, and we have collectively discussed what would the ideal logo for our solution.

Initial version
Based on our research,

Category 2 >

Illustration based on logo with text

< Category 1

Illustration based on logo only

Approval and Final Design

  • Present the refined logo design concepts to the client for final approval.

  • Discuss usage guidelines, including colour variations, sizing, and application across different mediums.

  • Obtain client sign-off on the approved logo design, marking the completion of the design process.

Website Sample

  • Initial Planning and Research
    - Define the website's objectives, target audience, and key messages.
    - Research competitors' websites and industry best practices for inspiration.
    - Determine the website's structure, including pages, navigation, and features.
    


  • Content Development
    - Create or gather content for each page, including text, images, videos, and other multimedia elements.
    - Ensure that content aligns with the brand's tone, messaging, and visual identity.
    - Optimise content for search engines (SEO) to improve visibility and reach.
    


  • Design Phase
    - Develop a wireframe or prototype to visualise the website's layout and functionality.
    - Design mockups or templates based on the brand's style guide and visual identity.
    - Incorporate tangerine tones and simple illustrations into the design to enhance brand recognition and appeal.

  • Prototyping on Figma
    - Utilise Figma, a collaborative interface design tool, to create interactive prototypes based on the approved design mockups.
    - Develop clickable prototypes to simulate user interactions and navigation flow.
    - Share prototypes with stakeholders for feedback and validation before proceeding to development.
    - Iterate on the design based on feedback received during the prototyping phase to ensure optimal user experience and functionality.